While many sites proclaim that Swanson produced the first TV dinner since they coined the phrase, credit needs to go to Albert and Meyer Bernstein’s Frozen Dinners’ One-Eyed Eskimo dinners. Initially marketed in the Pittsburg area beginning in 1949, they sold over 400,000 frozen dinners in their first year. They formed Quaker State Food Corporation to increase production and keep up with demand, selling over 2.5 million frozen dinners by 1954. Swanson entered the market in 1954, labeling frozen dinners as TV dinners and leveraging their well-known name recognition and the catcher phrase ‘TV dinner’ to be a market leader of frozen dinners. Strato-Plates were frozen meals designed for aircraft during WWII, and FrigiDinners were frozen dinners marketed to bars and taverns during the late 1940s.